Let's get down to it. Two long time vegan travellers visited for the first time yesterday for Saturday brunch. The decor while nice, can best be described as "pintresty". High ceilings and hallway-like space makes it a bit loud. I had the vegan Big LOV burger, she had the vegan Haskap Berry Grilled Cheese, and we shared a side of potatoes.
The first bite of the burger gave an immediately reaction that I had that taste before. Then I realized the name and recognized the taste as a Big Mac, pretty spot on! I cannot say that I missed that taste, but I can't say that it was bad - just wasn't "wowed". The taste was more from the sauce and mix of pickle/toppings than the burger. In fact, having a bite of the burger alone without the bread or anything else on it was surprisingly bland. It tasted like what it was - black beans.
The Grilled Cheese was pretty darn good though, for a grilled cheese! If you are looking for something different I would recommend that over the burger.
The potatoes were perhaps the best! It was a take on poutine with a vegan cheese sauce and a maple/sriracha syrup. There was enough syrup to dip the burger in and give it a bit more of a zip!
Service was OK/neutral. The food came out fairly quickly even though the restaurant was nearly full, but we waited a bit after we finished and ended up having to ask for our check.
I think LOV benefits most from its location near McGill. I would consider the menu to be very well done veganized college fare. Indeed most of the crowd seemed college folks either in groups or seemingly with their parents.