Just as it sounds... they are the Athlete Factory
You don't have to be an "athlete" to train here but hey... if you're not, don't you think that kind of training would be a benefit to you regardless?
If you ARE an athlete, WHY wouldn't you train here. No one produces more high performance and professional athletes in this city than these guys.
I wish the Athlete Factory existed when I played rugby for Calgary. What a difference it would have made in my performance.
So why these guys? Because, they are or were Athletes and they understand the athlete mindset.
eg: Coach Laura currently plays for the Canadian Senior Women's National Rugby team.
They know their stuff. Period.
The Coaches (Trainers) have coaches... how cool is that? In fact, even the ownership has a coach. Talk about some serious accountability.
Why hire them? Because they love what they do and if you're going to do the work they give you - in and out of the gym - you're guaranteed results!
Loads of free parking, tons of space, and a coach that will hold you accountable to the goals you're planning to achieve.
Thus - the Athlete "Factory".