I didn't understand the hype at Dutch Bros when I went past the one in Tempe next to ASU -- it was late night on a Friday, and ... there was a long, long line. On a Friday night. At a coffee shop.
I didn't understand until I tried their cold brew. This absolutely blew my mind -- if there was a Dutch Bros. next to my college, I'm pretty sure we'd have been there every night, too. It is some daaaaang good coffee for such a good price. Plus, every single bro-ista is SUPER nice.