Smooth, creamy, cold. Frozen custard was good - service wasn't bad, line wasn't long. Bring your pepper spray or at least grasp your keys between your knuckles if you come at night... There are a bunch of "characters" hanging around outside the convenience store across from Luv-It.
I tried the sin-a-bun and chocolate on a flat cone, the caramel praline sundae, marshmallow caramel sundae, and some hard packed custard to go. Frozen custard here was much better than what Baskin Robbins ice cream has become.