I live close to this deli and I can't believe it took me 2 years after they opened to go in and try it. My mistake for not having tried it earlier. I have now been back quite a number of times. I have a number of favorites, but my favorite of favorites is their stuffed hamburger. You can get it stuffed with mushrooms or onions or a little of both. I believe it's supposed to be 1/2 lb burger, but it seems to be even bigger than that. The flavor of the meat is so incredible. It is served on a challah knotted bun which is baked in the store. I also recommend a reuben sandwich made with pastrami (it's a matter of preference, but I prefer pastrami over corned beef). The sandwich is filled with a generous portion of meat. If you're into reubens, then you will probably find this to be a favorite.
They do have a nice display of sweets, and I always take home a large chocolate chip cookie. Everything is baked in house. Great bagels as well.
I find the wait staff friendly and attentive. My glass was never empty.
I strongly recommend that if you're looking for a great deli, this place is worth trying. I saw they had a sign that they won the "Best Deli" award in 2011.