Hands down the best place to go for fro-yo in the Madison area. Love the flavors, promotions, and cleanliness of this location, and the taste of the fro-yo cannot be beaten. Always visit this location when in the area, or when we have out-of-town guests who always request it, and we have never been disappointed. The employees are always friendly, we price is good, there's lots of variety of flavors, and we enjoy their reward point system. Just wish there were more Cherry Berry locations, as we are from Sun Prairie, and don't get to the Monona area often.