Luv It has been around since I was a teenager and it's just as good now as it was then!! This is one of those family businesses that has stayed true to their origins. The custard is always perfect and the selection of flavors is great. My wife and I love the Western Sundae with butter pecan custard! It is truly a little slice of heaven! Plan on waiting a little bit to be served, it's a one man show, but it is worth it!! Plenty of celebs frequent Luv It, so be on the lookout!!