It's Safeway. Similar to most Safeways. This one is perhaps a bit more up-scale because it is very near a retirement community (Sun Lakes). At least it seems to be. The meats and produce seem to be of good quality. Safeway can be a bit pricey, but they sometimes have good sales and their new "app" gives you further discounts. All you need is a smartphone and a Safeway shopper's card.