The first time I visited Fromagination, I was overwhelmed...so many, many, many wonderful cheeses! I could have spent a day's wages in a few minutes. The fellow behind the counter saved me from bankruptcy and put together a sweet sampler with half a dozen Wisconsin cheeses, about 2 oz. each. Not a huge investment, and they were excellent, every single one. We've been back several times since. Fromagination has the potential to be intimidating, but the staff keeps it real...they know their cheeses, and genuinely want you to leave with something you'll love.