I don't know what I'm missing but it looks like the headache of the GE Market District crammed into a smaller space. I really couldn't do a equal price comparison to the stuff that they are selling here. It seems like a good majority of the products that appealed to me, was the "fresh" pre-made items such as pastries, lunches, dinners, and salads. Other than that I have to come here when it is less crowded.