Not what I expected. That is how I would describe World of Beer.
Just like WOB, I'm new to Tempe, so I wanted to see what all the hype was about. From its name I would defer that this world of beer was a casual establishment that put great pride in the variety of fancy, imported, non-U.S. made drafts. Kind of like a swanky wine bar but for beer. I was NOT expecting it to be so welcoming to the Friday/saturday crowd that Mill attracts. I thought it was going to take a more settled down vibe and boost in its sosphictacted-ness whilst the young-ins sip cheap vodka and Bud Lights at the clubs.
But no! This place was poppin' on a Friday night on Mill. I went for a a little pre-club drink and it was packed wall to wall. The bouncers almost didn't let me in because my I.D. is from MO which was an odd, but minor issue. The bigger issue was being able to hear yourself over the crowd. If you couldn't listen to the person next to you talk, no worries you were being otherwise entertained by the delightfully fun live band playing above the bar. The atmosphere was so chill and hip and welcoming to the average 20-something, much different from the stuffy, stuck-up vibe I was expecting.
Gotta pay major props to WOB for hosting such an awesome crowd while serving such an insane variety of beverage choices. I think it's pretty cool that a college bar enviroment now has somewhere where you can get a well-made, imported beer and not drink $4 well drunks made with $2 vodka. It's nice to be able to act and dress in the same attire as Que or Robby Fox's but enjoy a more mature drink and way cooler atmosphere.