I really do love this place. I was 100% skeptical when it first went in and I sort of avoided it. My mistake. There are so many things about it that make it great.
First we have the food. They have great breakfast lunch and dinner options. The food is generous with portions and they have some really great unique food pairings. Don't be afraid of a breakfast salad that features apples and bacon! And then there is always their donuts. Ugh. Let me tell you I am not sure that I have had a better cake donut. They can be at times a little greasy. But hey a fresh made donut was never expected to be lo cal. I highly suggest the chocolate hazelnut. And keep in mind that they have 50% off donuts after 8pm.
Second. They serve alcohol and have killer happy hour deals. You don't typically think head to your favorite brunch place for a dink after work but you should be!
And finally the coffee and atmosphere. Their coffee is colectivo coffee. A Wisconsin coffee roaster based out of Milwaukee and it's great. They offer bar walk up service so it's a great place to get your coffee on the way to work or class. And finally the atmosphere is just so friendly and comfortable. I have always had the sweetest servers and bar tenders. And they are totally fine with you staying for hours on end drinking bottomless coffee while you study (please be conscious of this during their busy hours though!)