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| - I've been looking forward to this store since I heard rumor they were coming to Phoenix. After several visits I'm left with the impression that they could do away with a good 1/2 of the store. It's a 3.6 star spot that I really thing will improve even more - thus the 4 star rating.
What I love -
1) The Fresh. I love their produce section. Bagged lettuce to fresh herbs to fruit salad to jicama. I wanted to hate the waste created by separate plastic containers for every pair of pears. But I love it. Makes self check out a freaking breeze, and they all look magazine quality perfect. Besides, most folks still use plastic bags for their produce, and since F&E's plastic boxes are recyclable, I feel a smidge better - a smidge.
2) The Easy - Their pre-made foods look REALLY good! And they are all priced pretty darn well too (Except the chocolate mouse, which seemed pretty high). Now, as a calorie conscious gal, I haven't tried any of it. But several of the things have been eaten in my house and really enjoyed. Their gigantic burritos in particular have been considered quite the value as they are 2 meals big for just a couple bucks.
3) The testing station. Try our chips. Try our cookies. Try our linguini alfredo. Wow. They stole this great idea from Trader Joe's in my opinion, but it was an awesome steal.
What I don't love
1) Why do they even bother selling some of this stuff. Shampoo? Really? I suppose it's a nice pick up if that's the ONLY other thing you need at the store, but here it just seems "off".
2) Most grocery stores I love to walk up and down each aisle. We did that the first few times at F&E, but they gave up. It just doesn't feel right. I can't even tell you why. It's like after the first 3 aisles, they just kinda gave up. Or maybe the light gets dim? I can't put my finger on it, but I'm a girl who loves grocery shopping and nothing over there inspires me. Just weird.
I have lots of great things to say about the place. I love how their warehouse in California is so eco-friendly - and how some of that translates to the local stores as well. I love running by on the way home and grabbing some fresh veggies for dinner. We've had great successes with their fruit, veggies, pre-made food, bakery and even their meat (though a few thought it's wasn't a particularly good cut of roast, I'm willing to let that go for now). And their coupons are great. But I gotta tell ya - I carried their $5 off $30 or more coupon in my purse for a month and I was never inspired to spend quite that much at a time.
I love that it's here. I love that it's an option. But there is still some growing room for sure. Worth a visit, just set your expectations accordingly.
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