Pie squared is the result of somebody having far too much money and far too little knowledge of marketing and branding. Having a theme is one thing but these guys take it way too far and not in a good way. I absolutely love pie but I couldn't even begin to like this place as hard as I tried.
Pie squared. The people who work there wear lab coats, get it? The menu is a periodic table of elements that is so intent on sticking to the theme of being a periodic table that it is nearly impossible to actually read it to place an order. The pies are square shaped, get it? I asked for a business card and guess what shape the card was in? Yeah a square.
The idea is good but the execution is terrible. It is in a dead space on Bloor street that hardly anybody walks by. The pie is dry and extremely small for the price you pay. It also sits under heat lamps for who knows how long while placing an order is far too reminiscent of trying to solve a high school math problem.
If pie is what you sell focus on making the best pie possible and leave the gimmicks to someone else.