One liner: GREAT employees!
I love shopping at Hyvee, mostly because it is clean and I can always find what I want. They have a wonderful fresh meat counter and an excellent selection of good veggies and fruits.
The BEST thing about Hyvee? Everyone is super friendly! Best part of this? I recently left my purse in the coffee shop there and they called to tell me they had it locked up and I could get it when I came back in. Not only were they trustworth (nothing missing), but they had to sift through the major mess in my purse to find me!
Sue, the Caribou Coffee Shop manager is AWESOME.
What could Hyvee do better on? They could have a larger natural/organic/health food area, but that isn't their primary gig. Additionally, I have found cheaper prices elsewhere on some things, but Hyvee does compete pricewise for the most part.
Additionally, other reviews commented that they didn't like "this" or "that" about Hyvee. If it is something in their control, ask them to make a change for you. Ask them to order something. Ask them and hopefully they can make it happen for you (except for the live lobsters, apparently).
I am a Hyvee faithful.