I bought a Groupon deal for two people for $75 for the late night ride which is from 7pm -1am and it was open bar.
I wouldn't pay full price for this, and even at $75 for two is was just okay. I left satisfied but not with my socks blown off, even with the open bar. As a matter of fact I would not recommend the open bar because how many freakin drinks can one really consume in 30 min? And you're not allowed to take shots. I had one, my boyfriend had another and we noticed we were already coming down when we decided to get one more and share it. (Its more like 25 min)
This view isn't anything spectacular. It's nothing that you haven't seen from above the 25th floor on any hotel on the strip. I think the view from The Stratosphere is probably better.
All in all, its one of those touristy new things in Vegas that you want to/have to check out. So I am glad I did, but I wouldn't do it again. I would recommend that everyone go out and try it though. The ferris wheel concept is pretty cool. Get up there, snap some pictures that you'll keep forever and let me know how you like it.