Start with the simple fact that outside of H&H Bagels in NYC you can't find a decent bagel (and outside of Zabar's you can't find decent lox or smoked sturgeon), but this Madison landmark is the next best thing. Great selection, always super fresh, perfect texture. The store is the experience. Expect a line every morning, and it's worth the wait. Cheap bagels, and a little secret - Boar's Head deli meats for a fraction of what you'd pay at Metcalfes. My favorite, their "Sushi Bagel", a lox and cream cheese on bagel of your choosing with capers, onions and tomato, for like $3.50?? Awesome.