If I could give you NO stars I would. I went there on a thursday night at 9:15pm. The tables were full but there were 5 seats at the bar. The hostess (manager) told me that it would be a 15min wait for the bar, seriously? there are five seats open! She then said that she had people waiting for the bar. Well, there was no one waiting and no one in the house next door. The problem is that people think it is OK to wait 3 hours for OK pizza and be rushed to finish because the media praises this place.
There are many places in Phoenix that are better (Cibo) without the Hostess attitude. Your a pizza place not the French Laundry! And yes I have had the pizza, on 3 different occasions and it's not THAT good. If you spent more time training your staff on customer service you might be able to open another location but my guess is that your afraid to.