They have a very good selection.
When you're not in the mood for mass produced donuts from those chains, this is the place to go.
The donuts always tastes fresh. Over the years, we have never encountered a stale donut from BoSa yet.
The chick that works there seems pretty disinterested that you are there, but either way, as long as she puts the donuts I want in the box and rings me up correctly, I don't mind so much.