I can find pretty much anything I could possibly want here and cheaper than hyvee. A good example is a large bag of California walnuts is $12.99 in the baking aisle at hyvee and $8.99 at woodmans--exact same brand and everything.
This makes me happy because I'm awful at cutting coupons and I still know I'm saving $$$ if I go to woodmans.
They have a lot of great local and Wisc. Produced food products. They carry items from my favorite MKE bakery and also my favorite local pickles.