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  • It is funny how closely our experience over the past two days mirrored that of the people who wrote the Bait-and-Switch review. This time, instead of listing a Chevy Spark for $9995, Midway advertised that for Labor Day weekend, they were giving trade-in allowances of $6,000 plus Kelly Bluebook on any 2016 purchased. We have a 2004 Cavalier worth normally about $3000 in trade-in value, so we thought we would take a look at a 2016 Spark. On the Internet, the price was $13,000 and they had six in inventory. We figured with $7000 for our trade, the price would be about $6,000, and we had that in cash to spend. So we went in for a test drive Saturday. We had been to Midway once before in the 1990s and they held us hostage until we gave then a check for $500 to hold a car (which we later retrieved) but the young man who waited on us yesterday, Ishmael, was barely born back then. He seemed nice enough and we took a test drive. The sticker price on the car was $14,000, but Ishmael said that was not the real price, and he confirmed that $6,000 plus Kelly Bluebook was the deal. So we ran numbers, and magically the price after our trade was $12,000. The amount for our trade was stated as $3500. We started questioning things, and the manager asked us what we were prepared to pay, and I said about $6,000 ($13,000 minus $7000). He left and confirmed that they were "in the ballpark" and that we could make a deal around there. We said we would talk it over, and if we decided to go ahead, we would clean out and bring back our trade today. So we went back and were introduced to a different supervisor (although the one who said $6000 was in the ballpark was on site) who ran some numbers for about an hour. At one point, I asked Ishmael what was the thinking behind always making people wait incredibly long periods of time between meeting with them. My husband said, "You watch. They are going to come back between $11,000 and $12,000." "There would be no point!" I objected. My husband put a dollar down on the table and said, "That's my bet." At that point, Ishmael popped up and went to where the managers were. He came back with a price, after our trade, of $11,500, and said, with a straight face, that the $6000 was "incorporated" into the $14,000 sticker price. Really? The sticker from the manufacturer said $14,000, and the dealership had written on the car "$4,000 off" -- and the $6000 Labor Day promotional amount for trade ins was "incorporated" into the price? I have been buying cars for 40 years and never have I experienced something that outrageous. The one good thing is we were able to get our keys to our car back from them and get out of there.
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