Way over hyped. Not worth the wait. It must be the novice foodies in Toronto, as the same stores in Asia aren't busy with crazies lining up all day. The cheesecake is borderline bad. The cheesecake factory or even Carol's has it better. As for the Madeline. Chinatown has a similar product for half the price, no line up and tastes almost the same. Definitely not worth the time spent in line. If you happen by with no line up, then go in to satisfy your curiosity, otherwise, keep walking.
Now, if there was a blindfolded taste test of a Japanese cheesecake from T&T vs. Uncle Tetsu's and and other test of the Madeline vs. the similar cake at anyone of the Chinese bakeries, would our hyped up foodies distinguish between the two, and ultimately decide which tastes better? Perhaps the one with a line up at 8 check out counters could end up as the winner!