Outstanding selection of beer, which is great for me. All the crafts you could want. Coming from Chicago, I was pumped to see so many great Wisconsin-only beers that I can't get in Illinois. I also appreciate the make-your-own-six-pack deal and that you can buy single 12-ounce bottles. Not a lot of stores allow this.
Would go here all the time for my beer needs if I lived in Madison. Will go back when I'm visiting again.