I'm rating the 3 for the annoyance if having to wait over a hour for a 6" cheese cake. Though the cheese cake is light and fluffy...they've gotta find a faster way to serve their customers.
I guess it could be a business strategy as people going in buy the other pastry offered because if you wait a hour, you might as well, right? Or maybe send one of parry to go next door to their spin off and buy the tart because there's no line up there.
I'm surprised they don't sell some Japanese pop because people would buy that too for a mark up....
Anyways . .I'd give it a 4 if they sped up the line (they've been open since March 2015, so plenty of time to figure things out).
Side note . Go first in the morning would min chance of a line up....