Good burgers, good service.
The best time to go is when FRC offers their awesome 25% off. Expect a crowd, but there are usually seats at the bar. The stools are backless, but comfortable.
I usually get the Kobe burger ($15) and Truffle fries ($6, and it's not a huge portion, nor bottomless). If I wanted a normal burger, I'd go somewhere about $10 cheaper. But it's an experience. I think it fits in BFP just fine. I've also tried the turkey burger, and it was tasty, but I have no other restaurant to compare it to.
The decor is funny. Very cow friendly. At least it's not a bunch of red and white with peanut shells on the floor...
If I ever make it to happy hour, I may add the 4th star. Even though I get it, I'm just not that inclined to pay $21 + tax & tip for a burger and fries on a regular basis.