Used to strictly go to Sprouts and Whole Foods until I stopped in here one day...now I'm a believer!
It was the organic/natural/vegan food section that turned me on. They have a HUGE selection of things you would normally find at a health foods store, but with tons of sale prices and coupons. And their bulk food section, loaded with more organic stuff, couldn't be easier with their printable bar codes and zip lock baggies.
I'm also a big seafood fan, and the quality of their sockeye salmon was awesome! The woman working the counter was really knowledgable about specifically where it came from as well.
The customer service here is great as well. I often get approached by store members asking me if I'm finding everything OK, and the register clerks are always really friendly to both myself and to each other. It's nice to see.
The cleanliness of the store is good as well. Everything is always in order and tidy. Even though this store is a little out of the way for me, I'll continue coming back!
Only downside is the parking lot. The entrances/exits are really poorly placed and things can back up a little bit at peak times.