The store itself was decorated in a simple and elegant manner. However, I felt that it was all just the hype. The ice cream ($6) was no good and the toppings (choice from 21) didn't taste like much since the ice cream is so sweet and they decided to load the bar with more chocolate.
The line was not long. It was only a 10-15 minute wait.
My conclusion: looks good but if you're looking to get good ice cream, I would not recommend coming here. It doesn't really have enough space for you and your friends to hang out in this space anyway.