I had to go on the High Roller for business a few weeks ago. Luckily I live in Las Vegas so it only cost me $20. I think like every other Las Vegas corporate gouging this attraction to is up there. Not sure of the non-resident fee but it ain't cheap. I understand that they're not doing well, which comes as no great surprise.. People just can't afford to shell out that kind of money to see basically the same view they could see from the top of their hotel.