I like this store. It is not as big as, for example, the Dufferin Mall No Frills, but it is well organized, well-stocked, and I almost always find what I need. The checkers are friendly and seem to know the regular customers.
Even though it is a No Frills, they do have a large selection including even a decent variety of ethnic items.
One tip - I do notice a security person in the parking lot on weekends, so don't park there and go elsewhere - they might tow. I don't think they care during the week when the lot is not busy.