Before the days of good gps and smartphones, the only way to give directions was: look for the second traffic light, then left, right, left, pass the stop sign, about mid-block turn left into the parking lot - if you see the restaurant you've gone too far (not knowing what would happen at the last bend left). Heck, I still don't know what lies beyond the bend!
Crackers was fairly crowded then and still crowded now, a testimonial to: a good product + good service = crazy word of mouth advertising. That's how and the only reason I found it!
Over the past 8 to 10 years...nothing has changed!