I just had a great experience at La Lingerie. I had spent most of my post-pubescent life buying bras that always seemed expensive at Victoria's Secret, and never being all too happy with the fit (or their gross marketing strategies).
So after passing La Lingerie many times on my bike, I made a commitment to buy myself some nice bras. The owner spent an hour with me in a one-on-one appointment to properly fit me and help me find the right bras for me. She listened to what I didn't like about my current bras. She was very friendly, approachable, and easy to work with - and rapport is especially important when you are in your underwear.
It turns out that the size VS had fitted me with was 4 inches too big around the ribs and 4 cup-sizes wrong. How does that happen?
The bras are definitely pricey, from $50-$150. I found several that look and feel great around $70-$80. That's about 1.5 times what I was paying at VS, but this was worth the splurge. As the other reviewer noted, I had to make an appointment, but there was no payment prior to the fitting when I signed up. The owner must have dropped that policy. She mentioned that she'll have some open hours coming up when an appointment won't be necessary.