Just doing a quick browse through the reviews, there seems to be people that either love it or hate it. I'm somewhere in between, but I honestly don't think I'll be returning.
Stopped by today to treat myself (for nothing in particular). First impression, hippie-like(true to its name), no seats, and more importantly, no fryer going. It seemed pretty dead. I did see a Keurig in one corner.
The concept is that you pick certain flavors and they assemble it for you on a old fashioned cake donut. I tried the Oreo Cheesecake and the Rainbow Jimmie and was very underwhelmed. It was just sweet, and nothing special in particular.
The donut itself has been sitting out for awhile, and while I understand that toppings do melt if the donut is hot, the donut itself didn't seem fresh. Even though I think the idea of the store is cute, I didn't really think that the donuts were worth the price and calories.