This place isn't bad. I was torn between 3-4 stars.
The people working here are really polite and helpful.
The lunch boxes are pretty good, not something to kill for, but I'd rather go here than to some of the Japanese restaurants in Phoenix. If you're looking for something good, but don't have time to sit and order, this place is a great place to go to.
The selection of dried and frozen goods is pretty standard, not all of it is from Japan, I was super disappointed that the black mushrooms were all from China.
Things I found here that I liked:
-cups made in japan
-snacks from japan
-artwork and clothes "designed" by residents in arizona
-pretty good selection of dried and canned goods
-really polite staff
There are some awesome finds here, but don't count on this market to to blow you away; keep expectations low and you'll be surprised and happy when you leave.