I'm not a huge Aveda fan but I recently had my hair cut by Jenna at Salon Tru and have to be honest: it was the best haircut I've had in a very long while. Jenna was a dream--went above and beyond to listen to what I wanted and was honest about the results I'd get if she'd followed through with my requests (how often does that happen?). She gave me a great cut--I have pretty long, coarse hair and she was precise enough to ensure that I could keep my length while still feeling like I actually have a style. I was also at a weird point in growing out in my bangs and Jenna cleaned them up without taking me back to square one.
The salon wasn't pretentious despite the Old Town location--the atmosphere was laid back but very nice. I didn't have any issue at all with scheduling or parking and, while efficient, the front desk staff were friendly and polite enough despite some other reviewers' experiences. I will definitely go back to Salon Tru and Jenna.