The staff here is genuine and just plain awesome! They really value their customers even after the sale and that says a lot. With the way they treat you, it makes you WANT to do business with them.
A year after I purchased my bike, I admit that I was considering selling it. It's still a great bike, it's just that I don't get to ride it too much. But then I call them up about something unrelated and their service made me want to keep the bike out of loyalty, without them even knowing my thoughts of selling it.