I have been a member of lifetime fitness for 4 years. During those years, the gym has increased prices without increasing my experiences. Once I heard that crunch was open, I thought I would give it a shot. What I found was a clean gym, new equipment, and a gym that was not packed. The membership is $20 for the peak level. That gets you tanning, massages, and you can bring a guest with you. Needless to say, I canceled my lifetime and came right over. A better experience and save $40 a month.