It's nice when the front desk manager recognizes you when you're checking in, even though it's been a few months since your last visit.
It's even nicer when she's able to accommodate you at 10:00 at night and you've forgotten to make a hotel reservation!
A bit embarrassing to be standing there trying to check in when you completely forgot to book your stay....but it was no problem and she got me checked in to a room of my preference without even a moments hesitation.
This is typically my first choice for stays in the Phoenix area and likely will continue to be at the top of my list.