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| - I would consider Sprinkles to be like the Starbucks of cupcakes, meaning there may be better cupcakes out there, but these people do a good job with delivering a product and an image that people like, myself included.
The cupcakes are good -- cute, even -- and presented well. The store itself is pretty adorable, too, as is the rest of the branding and packaging and such. They have a very good selection of flavors and icings, with more than a dozen to choose from on most days. However, the variety is somewhat ... "vanilla," as it seems to be standards-only -- chocolate/coconut, red velvet/vanilla, cinnamon sugar, strawberry, lemon, mocha, etc.
Sprinkles cupcakes cost a little more -- $3.25/each -- than maybe most people are used to paying, but that's because patrons are paying for the brand/name/image and the assurance that they'll get a well-made cupcake with every order. Think of the $3.25 as insurance.
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