Well, after giving in to the hype, I finally got my butt into a JJ's. Um, I have to say, I'm not quite sure what the magnetic draw is. Yes, they have friendly staff, and I'd say their bread is better than similar competing chains, but all in all I'd put it in the same category as Silver Mine subs, which is basically a tasty sandwich, but nothing to write home about. Check them out for a solid sub sandwich if that's what you're craving...but don't expect anything too different.