I wish I was in a position to shop at Earthfare all the time or lived in a world where Trader Joe's does fresh produce well. Unfortunately these options aren't feasible and I'm left (typically) choosing between the consistently jam-packed Harris Teeter on East Blvd or some of it's less enjoyable competitors. I'm really into this Bloom right now. Previously I was a hater because I'd visited a few months before and couldn't seem to find the products I wanted. I don't know if they changed up their mix or I just wasn't looking hard enough but my impressions have changed! The Park Rd Bloom is on my favorite stretch of Park Rd near Sunset Grille, Ru Sans, and Ed's Tavern. Nestled quietly behind Ed's there is always ample parking and wide, unobstructed aisles. Their fresh section is pretty large and they have a good amount of vegetarian and organic options. Most every section has a portion designated for natural and organic foods. That is nice for me, being a dabbler in natural and veg versus full blown granola. The store personnel are friendly and I am under the impression that prices are a little less than Harris Teeter. The store itself is clean and well laid out and their beer section is great - you can even make your own 6 pack!