I don't know of any other jeweler with a loyalty or marketing program like Helzberg. My husband bought me a ring for graduation a couple years ago and some jewelry on special occasions from Helzberg. Since those purchases, his name has been on their list and for our anniversary and my birthday, they have sent us cards with a free gift (have to go to store to pick up). Talk about speaking my love language! This is definitely a relationship with benefits!
We've been into this particular location a few times and each time we have been met by friendly sales associates. They haven't ever pressured us to buy anything and believe me I have been known to "window shop" the jewelry cases planning my next big purchase.
I've purchased other significant pieces of jewelry (e.g., husband's wedding band) at other high end jewelers and I've never received a card from them...they should take note of Helzberg and follow suit. Definitely when it comes to customer service and above-and-beyond satisfaction, Helzberg has it down!