This is my spot for a business meeting in North Phoenix! I have also taken my family here a few times for our normal Sunday lunch.
The place is really decorated nicely... not "over the top" cheap Japanese stuff, conservative and very nicely done. Casual and comfortable.
The service and staff are awesome. The variety of the rolls are awesome. Want something you don't see? The chef's will make it for you. They know almost all the various names and ingredients of most rolls.
Prices are really good. One catch - they serve canned soda (as of 7.4.2012)... so refills are not free. No biggie for me, but someone reading this may care.
NOTE: I use this place all the time for business meetings. Since I am normally there for 2+ hours, I make it worth the wait staffs time and tip appropriately. While we have never spoken about it, they know that I will cut the meeting short, pack up and leave if I see the place filling up (have done it a few times). I think this is common courtesy and wish more "mobile-office" people would do the same.