I've recently moved to Madison and among a see of mass market grocers discovered the beacon of local and unique foods at Brennan's. This place is amazing and I could literally spend hours here. Yesterday I was shopping for ingredients to prepare a salad. I was immediately spotted, looking confused, in the extensive cheese section. The employee, a manager, I think, went through all this history of the cheese I was looking for and asked what I was making. He gave me some less expensive options to the incredibly expensive item I was looking for. Badger State Blue--get some. Then I was looking for a vinegar. It had just arrived, still in the backroom. He went in the backroom and got the vinegar I needed. I'm sold!!! What other grocery store would provide this level of service, with a smile, no-less. I'm sold. It's Brennan's for me from here on!