I got my first tattoo done here, I went in and showed them the image (a painting) I wanted done, and the guy I was talking to let me know that his style (traditional tattoo style) was probably not what I wanted, so he referred me to Eli, and I'm SO glad he did. He sketched the painting for me and added a frame to make it more fitting as a tattoo, I fell in love with it. I thought it was going to be an awkward experience because I'm very shy and I knew this was going to be a two or three hour process, but it wasn't awkward at all. We talked the entire time, which also distracted me from any pain. It was a great overall experience.
Oh, and don't bother with their website except maybe for contact information. It doesn't reflect the shop at all, it's very outdated.