Went in to this store last week and explained I wanted a hybrid bike to mostly ride around bike paths and for exercise. I was concerned about quality but didn't want to pay a lot either. The manager, Andy, was very patient and answered all my questions. He ended up recommending a Giant.
I went to Performance bikes down the street and was shown a couple bikes that I liked from Fuji. The manager there recommended a Marin and a higher price Fuji than what I was originally looking at.
I returned to Bike Masters a few days later and mentioned to Andy that it was between Giant, Fuji and Marin, all in the $500-$600 range. Andy recommended riding all three and seeing which one felt best. That was refreshing! I felt the other store tried to "bait and switch" and up-sell me while Andy and Marshall at Bike Masters were more genuine.
I ended up buying a Giant and this was the 6th bike I purchased for myself or my wife & kids in the last 15 years from this store! They offer free basic tune-ups for life, which definitely makes the decision to buy here easier.