Crono is, by far, the best bike shop I've been to in Madison. (or Wisconsin for that matter). It can be best described as a shop full of eye candy for the serious road cyclist. With brands such as Cervelo, Seven and Colnago, they really are into what they do. Although I never made a bike purchase from the shop, I've used their service department on several occasions. Andy has always been able to accommodate my needs on when I had to have my bike by, despite being super overloaded with work. I suspect that their sales department is equally as top notch, and wouldn't hesitate to purchase a bike from them.