Horrible. I bought the most expensive wash because I dog sit for a friend and had dog hair everywhere. I paid for the VIP and afterwards there's still tons of dog hair everywhere. I also never got an air freshener that was supposed to come with it.
I guarantee if I would have bought the cheap wash I would have got identical service. It's not like the guys see VIP written on the window and put in extra effort vacuuming and wiping, so save your money.
In conclusion, if you just need a quick touch up, buy the cheap wash and it will be ok. If you actually need your car cleaned, then I recommend going somewhere else or doing it yourself. Unless you get your car detailed, it's not going to be very good, even if you pay for VIP service