I really like the idea of this brand. The food tastes relatively healthy and is very filling. It's great for vegetarians since all the items appear vegetarian by default and then you can add meat if you like. For fast food it is a bit pricy (about $10) but I think the price is fair given the portion size. This particular location has a patio which is nice.
Con: At lunch time at this location it's really busy and you may not get as much bang for your buck if you order one of the popular dishes with meat. I've been to other locations that are not as busy and they give tons of meat....so it doesn't seem to be standardized.