If you're looking for a cheap battery replacement for that old beater watch you've been wearing for years, you've found the place. While customer service is...ahem...restrained at this overgrown gift shop, you won't find a better deal on watch batteries.
That noted, do NOT take any timepiece more valuable than a Timex here for any sort of repair or battery replacement. In the course of replacing batteries in two of my Kenneth Cole watches, one was returned missing a hand from a subdial, the other stopped changing the date. After locating a reputable watch repair shop, it cost me $95 in repairs to fix them. Naturally, I would have preferred spending a few dollars more for the batteries to forego the repair tab. Nonetheless, I did find an excellent repair shop called Gem Time nearby.
As a side note, I was advised by what appeared to be the owner of Bear Claw that the watch repairman only works on round-faced watches. This would seem to be a fairly serious handicap for such a trade. I had to chuckle.