I made a special trip to try out this place. In fact I decided to try out the light rail on the same day and road it from Mesa to downtown Phoenix specifically to eat at the Hero Factory. I loved it. When you've got great bread and Boar's Head brand meat you can never go wrong. Luckily I had a long ride back to Mesa on the Rail so I could wallow in my gluttony after a foot long, side salad, large cookie and a large soda. I was comfortably miserable. Best sandwich I've had in this town so far.